Greater Shepparton, Mitchell Shire and Strathbogie Shire councils are all involved in the collaborative project aimed at strengthening and growing the visitor economy offering of the region.
Regional tourism plays a significant role in supporting thriving regions and strengthening communities, as well as being an important contributor to the economic and social development of regional areas.
This is true for the Goulburn region, which welcomes more two million visitors annually and offers many fantastic attractions and events for visitors to enjoy.
The partnership will work collaboratively to complete a series of projects.
Through a co-design process with the state government, the partner councils will also be investigating the region’s place within the regional tourism network.
Across other regions in Victoria, regional tourism boards act as the peak body who support a destination’s local tourism businesses, deliver tourism initiatives and drive visitation to a region.
The Goulburn region is currently not serviced by such an entity and the recent pandemic and flood events have further highlighted the need for a united voice and coordinated approach to support the visitor economy of the region.
City of Greater Shepparton Mayor Shane Sali knows first-hand the impact natural disasters have on a region.
“While the recent flood event impacted our tourism sector, our community’s strength and resilience has helped the industry in its recovery and continued growth,” he said.
“This is an exciting collaborative project, and we look forward to the further support it will deliver to our region and that of our partner councils.”
Tourism industry, local businesses and community members are encouraged to be involved in the project to provide their local knowledge and expertise of tourism within the region.
Stay up to date on the project and future engagement sessions by registering your interest at www.share.strathbogie.vic.gov.au/goulburn-region-tourism-partnership
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