There are currently roughly 6.2 million Netflix subscribers in Australia, which, considering the fact that most people share accounts, constitutes a huge portion of the Australian population.
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Currently, there are roughly 2.5 people per average household in Australia, which would imply that more than half of Australians have access to Netflix.
This is just counting households, not shared accounts.
There are also 1.4 million Steam users in Australia.
Lastly, almost all Australians use YouTube, watch podcasts, and use social media.
With that in mind, it’s abundantly clear that Australians look pretty favourably upon various forms of digital entertainment, so what are some of the most popular forms for you to keep in mind?
Streaming platforms (Netflix, Disney+, Stan)
More than half of Australians have access to Netflix, and that’s not an exaggeration.
With over 6.2 million subscribers, plus all the account sharing going on, it’s safe to say that Netflix is practically a household staple.
It’s like the modern equivalent of having a TV antenna back in the day.
Streaming platforms are also slowly replacing traditional TV.
People don’t want to wait for their favourite show to air at 7pm on a Tuesday - they want to binge-watch an entire season over the weekend.
Moreover, they want to watch on their phones, tablets, or laptops, not just the living room TV.
Locally popular platforms like Stan fill in the gaps.
While Netflix and Disney+ have global content, Stan caters to Aussie tastes a bit more, bringing local shows and movies that resonate with the audience.
It’s nice having a platform that “gets” Australian culture.
The binge-watching culture is strong in Australia.
People aren’t just casually watching one episode here and there - they’re finishing the entire series in a matter of days.
Also, the ease of on-demand content makes it hard to stop.
Once you’re hooked, the next episode is just a click away; no waiting is required.
Online casinos
Online casinos might not be legal in Australia, but that doesn’t mean Australians can’t access them.
Offshore casinos aren’t bound by local laws, which gives Aussies plenty of opportunities to enjoy their favourite digital gambling spots.
Today, the list of offshore casinos is absolutely endless.
No matter your preference, there’s likely an option available.
Some of these platforms have been reviewed by Card Player and hold a decent reputation among users.
In addition to gaming options, these platforms offer freebies, exciting rewards, and also encourage customer patronage through loyalty programs.
When stepping into this space, you need more professionals on your side.
Whether it’s understanding the rules of the platform, managing your money properly, or knowing which games give you better odds, there’s value in listening to people who know the ropes.
It’s not something you want to guess your way through.
Outsourcing support is another perk here.
Rather than hiring in-house staff or local experts to help you out, you can tap into a global pool of professionals (reviewers, advisors, even customer support), all without dealing with local hiring headaches.
It keeps things simple, affordable, and efficient. You’re not tied down by borders.
YouTube and video content platforms
With nearly 21 million users in Australia, out of a 26.9 million population, nearly all Australians use YouTube.
Whether it’s for quick tutorials, music videos, or just random entertainment, YouTube is basically part of everyone’s routine.
It’s not something people consciously “choose” to use - it’s just there, like opening your browser or checking the weather.
Educational content, vlogs, and entertainment all coexist comfortably on YouTube.
You can go from learning how to cook a new recipe to watching an Aussie travel vlogger to a comedy skit in the span of 10 minutes.
Moreover, there’s a video for every niche you can imagine - it never runs out.
There’s been a rise in Australian content creators.
More and more locals are building huge followings, offering familiar and relatable content to Aussie viewers.
It’s not all imported media; the Australians are making their mark on the platform and pulling in loyal audiences.
Short-form content like YouTube Shorts is gaining traction, too.
People don’t always have the patience to sit through longer videos, so bite-sized entertainment is becoming more appealing.
It fits perfectly with how fast people scroll through social media. It’s easy to consume, easy to share, and always available.
Online gaming (PC, console, mobile)
There are about 1.4 million Australians on Steam alone, which gives you a pretty good idea of how big online gaming is down under.
PC gaming has been huge for a while now, and Steam is where most gamers go to buy, download, and play their favourite titles.
However, mobile gaming is growing rapidly.
It’s not just about Candy Crush anymore - there are advanced, competitive games with millions of downloads.
Moreover, it’s so accessible.
Everyone has a smartphone, so anyone can jump into a game during a commute or while waiting in line.
Esports viewership and participation are increasing, too.
Australians aren’t just playing games - they’re watching tournaments, supporting teams, and even getting into the competitive scene themselves.
It’s a legitimate form of entertainment, and younger Australians especially are embracing it as part of their daily media diet.
Multiplayer games are popular for socialising.
Whether it’s teaming up with friends in Fortnite or chatting over Discord while playing, gaming is a way to connect.
It’s not just about the gameplay - it’s about hanging out online, sharing strategies, or just having a laugh while shooting zombies.
Podcasts and audio streaming
Podcasts are now mainstream entertainment in Australia.
Whether it’s crime, comedy, or self-help, Australians regularly turn in.
They’re perfect for multitasking - you can listen while driving, cleaning, or working out without needing to stare at a screen.
It’s entertainment that fits into your day seamlessly.
Local Australian podcasters have built strong followings.
Shows featuring Aussie accents and culturally relevant topics feel more personal.
Also, it’s not just big media companies producing these podcasts - regular people and niche experts are gaining traction, offering something fresh and relatable.
Spotify leads in music and podcast streaming.
Australians love having all their audio content in one place.
Instead of switching between different apps, they can find their favourite music playlists and podcast episodes without hassle.
Convenience plays a big role in Spotify’s dominance.
Audio content is often consumed during commuting and workouts.
People want to make the most of their time, so popping in headphones and learning something new or simply relaxing with music fits the bill.
It’s a simple, effective way to stay entertained on the go or at the gym.
Wrap up
Its clear Australians aren’t short on ways to stay entertained online.
Whether it’s binge-watching shows, playing games, betting on sports, or listening to a favourite podcast, there’s something for everyone.
With more content creators and platforms catering specifically to Aussie tastes, the options keep growing.
Digital entertainment in Australia isn’t slowing down anytime soon - it’s evolving, expanding, and becoming more personalised.
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