The award-winning Victorian-based JCB dealership has been coming to Elmore Field Days since the 1980s.
Dealer principal at the Michael’s Group Moama branch, Brad Michael, said Elmore Field Days offers a fantastic opportunity for their team to engage with their customers.
“The opportunity to interact and catch up with all our customers in one place is what keeps us coming back,” Brad said.
“It’s also a good platform for us to educate potential new customers on our range of machines.”
The group has a reputation for prioritising their customers, a reputation that has led them to receive recognition for their exceptional after-sales support.
Brad said he is proud to be part of a group that is known for its high-quality service.
“We received an award for being the number one (JCB) dealer in the world for after-sales service and support, and we still hold this today,” he said.
“Our customers are widespread. They are in the grain business, hay, beef, dairy, chicken — it’s all over agriculture.”
The Michael’s Group offers a full range of on-farm and workshop servicing for agricultural and construction equipment.
They also supply an extensive range of machines to the construction sector, including earthmoving equipment, backhoes, excavators and wheeled loaders.
And as specialist JCB dealers, they service all JCB models from mini excavators and skid steers through to large loaders and heavy excavators.
Brad says they will showcase a great range of JCB equipment at this year’s Elmore Field Days, and are particularly eager to exhibit the JCB 8330 Icon tractor.
With a top speed of 70km/h, plug and play GPS capability and the best powertrain and suspension combination, the Fastrac 8330 tractor is built for a life of hard work, while providing maximum comfort.
It has more implement mounting versatility than any other tractor in its class, plus the largest, most comfortable cab on the market.
“Fastracs have been historically considered primarily as a tow tractor but now with the new Icon series they are now equally as capable, if not more, than any other brand of tractor for traditional paddock work,” Brad said.
The Michael’s Group has dealerships in Donald, Moama, Ballarat and Traralgon.